My Pliage Pop-Up by Longchamp

From Melbourne to Seoul, via Hong Kong and New York, the Maison creates a vibrant creative playground entirely dedicated to personalising its iconic bag. Just in time for the festive season, these ephemeral boutiques offer an immersive and playful experience where everyone becomes the designer of their own My Pliage. From travel bags and totes to laptop cases and coin purses, each creation takes shape according to individual tastes and desires, resulting in a unique accessory that reflects its owner’s style and personality.

Created in 1993 by Philippe Cassegrain and inspired by the Japanese art of origami, Le Pliage® has become a global icon. Foldable, lightweight and functional, its instantly recognisable silhouette has transcended generations, bringing together style and practicality. With My Pliage, this iconic piece becomes more personal than ever. Graphic, bold and eco-conscious, the collection is crafted from 100% recycled polyester made from repurposed plastic bottles. Today, it expands with new shapes, colours, patterns and personalisation options. An infinite number of combinations, with one rule: imagine a bag unlike any other